Thursday, September 23, 2010

The End! (Chapters 6-8)




The title of chapter six is called "Local and Light" which implies exactly what it seems, it is a chapter which is focused on the importance of local-manufacturing and leaving the "lightest" eco-foot print possible with each piece of clothing. The "local" aspects of this chapter include topics such as "locally made, globally relevant", "local and connected", "local wisdom", and "local examples". My personal favorite of these was the portion, "locally made, globally relevant". This portion clarifies some common misconceptions of localism, seen in the quote, "local and small-scale is not simplistic or sentimental- in fact making things locally is frequently more complex than its one-size-fits-all alternative" (Fletcher, 141). The company
Zara which is an example of a company that began as a generally local (European-specifically Spain and Portugal) based company which has successfully transformed itself into a global company, however; Zara still retrains its ability to avoid waste and save on fuel. I found this chapter, although it wasn't focused on my topic of textiles, interesting to read and very informative.
Chapters 7 and 8 titled "Speed" and "User Maker" happened to go hand-in-hand. As their title implies they are both about the factor of speed when designing and the actual process of forming the textiles. These chapters were far off from my topic of Sustainable Textiles. In the "Speed" chapter it discusses the necessity of speed and the general realities of this fast paced industry. In the Fashion Industry it is anomalistic to be able to not have to rapidly produce many designs. Trends quickly fade in and out so to keep current it is important to produce quickly and then simply move on. This chapter explains that the only real opportunity for slow-produced textiles is when designing simple basics such as a little black dress or a whit button down. "user-maker" wasn't as much a chapter suited for me. Written for designers it spoke of techniques and aesthetics. I read it however it definitely reinforced my previous belief that I am not meant to be an artist in the world of design and textiles. In the end, I really enjoyed reading this book. While at some parts the scientific aspects were tedious they were completely needed for the book to provide the basis of all knowledge required when learning about textiles. After reading this book I even gained knowledge of things I definitely didn't imagine myself learning about. I really like this book and suggest it to anyone interested in the environment, fashion, or both.

Thursday, September 2, 2010

Chapter 5- Fashion, Needs and Consumption


In this chapter Fletcher dives deeply into fashion, and the fashion industry, the purpose of this chapter is because "To bring more sustainable change we have to better understand the function of clothes" (Fletcher, p.119). Fletcher changes topics for the majority of this chapter and discusses needs, ethics , and reversing the escalators of consumption. In the chapter conclusion, "Reversing the escalators of consumption" Fletcher reviews the main escalators of consumption such a, "the pressure to compare ourselves to others, the rolling replacement of things, the cultural obligation to experience everything an buy things accordingly, constant consumption as a part of a continuous process of identity formation" (p.130, Fletcher). Fletcher later discusses opportunities to reverse this mass consumption. While Fletcher's break from writing about sustainable textiles and the environment was extremely unexpected and odd at first, however; it adds another dimension to the argument for not only sustainable textiles but also to reducing our consumption as a species.