Monday, August 30, 2010

Chapter 2 Ethically Made


Chapter 2, simply titled "Ethically Made", explores two methods of improvement in the textile industry, improving the individual production and the improvement of the industry as a whole. Fletcher explores the best practices and fiber processing in this chapter with recommendations of, "minimizing the number of processing steps, choosing 'clean' production techniques, minimizing processing consumables, choosing 'clean' processing chemicals, reducing energy and water consumption, and reducing waste production and carefully managing waste systems" (Fletcher,p.46) Fletcher provides examples of ways to become ethically made including, using sustainable fabrics, dyes, and bleaching. She also gives examples of ethically responsible clothing lines such as Marks & Spencer, ONE, and some American Apparel products (which is shown in the picture). Fletcher gives business savvy advice on both being sustainable and succesful

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