Chapters 3 & 4

"Use Matters" is the title of chapter three. This is where the book shifts from general sustainability, materials, etc. to the buyers actual usage of the clothing. The surprising topic of laundering is specifically focused on in this chapter. Fletcher reveals a different aspect of sustainability within this chapter, not only creating sustainable fabrics out of eco-friendly materials but also the very important but often overlooked task of designing garments which will remain longer. Most experts on sustainability don't include information on this aspect but it is extremely important all the same. Chapter four, titled "Reuse, Recycling, and Zero Waste" is focused on the topic in which the chapter title clearly implies. In this chapter Fletcher discusses waste management strategies, reuse of goods, and the repair and reconditioning of goods. It is almost a more general look at the contents of chapter three, not only discussing the lasting appeal but also the recycling of fabrics and reuse of fabrics. This is important so that the textile creators are not mass producing textiles which could easily be recycled.